From silent-tristero comes this interesting analysis of Mountain Dew’s advertising demographics:
I’ve often wondered why Mountain Dew doesn’t try to do a better job of addressing their actual target consumers, rather than some ficticious, desired target consumers, in their advertising. It’s not as if there’s a huge market of gorge-swinging, sky-diving 20-somethings out there waiting to be tapped, if they can just find the right commercial. But, I do know that at the eight-plus-hour LAN party we're having tonight, we will be consuming an immense amount of Mountain Dew and Code Red. I think they need to have commercials with people fragging each other with rocket launchers, or people having all-night hack-a-thons, or other such nerd-worthy activity. Of course, maybe they just figure that they're not going to lose that market share anyway, so why bother advertising to them?
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.....Matthew P. Gordon
They should stop kidding themselves and be honest about the drink’s divine origins and call it “Nectar of the Gods.”
oh get over the dew, boys.
accept dr. pepper’s divine right to rule the caffiene market.
second only to the purity of an iced americano. mmmm, starbucks…
Yeah, I must say, I do prefer Dr Pepper to Mountain Dew — Dew just doesn’t have enough “flavor” for me. It ends up tasting like a watered-down citrus drink to me :-/.
Let’s be real though. Nobody buys Mountain Dew because of the commercials. People already know about Mountain Dew, it’s already a widely accepted and popular drink. They don’t need to advertise anymore. Even if someone doesn’t know of Mountain Dew, they will find out through somebody else or by trying it at a vending machine. Though this article is pretty old… I don’t think they do advertise Mountain Dew anymore really.