As a marketing tie-in that must have“sounded like a good idea at the time”, NBC is joining forces with Baskin-Robbins:
In an unusual deal to help its fall-season premiere, NBC has struck a multimillion-dollar integrated-marketing deal with ice cream restaurant chain Baskin-Robbins, which will develop ice cream flavors for NBC shows — such as Fear Factor Sundae, Will & Grace’s Rocky Road of Romance, Good Morning Miami Mint, Stuckey Bowled-Over Brownie (for Ed), and Pralines ’n American Dreams. […]
Ehh, I think I’ll just stick with Braum’s for my ice cream needs :).
(Link from MediaBistro)