MTV Sells Out, Even More

Via ObscureStore, “new MTV policy means you'll see the same clips over and over”.

MTV plans to concentrate on a weekly list of 10 video clips, the so-called Big 10, each of which will be played more than 30 times a week — in some cases doubling the exposure that videos in heavy rotation had before. Other videos on the channel's playlist will get at least 10 plays, or “spins,” a week. […]

Not that MTV was exactly a purveyor of fine music before, but now they’re even closer to the sorry state that radio is in.

Posted in tv

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