Dennis Miller is returning to tv… on CNBC. I was a bit baffled that a financial-news channel such as CNBC would pick him up, but it appears that they’re doing this for the halo-effect — to boost ratings for that timeslot with the idea of bringing viewers to their other shows as well:
CNBC won’t care what Miller does as long as his eponymous 9 p.m. show brings the network a modicum of visibility in primetime, where its audience has fallen off the radar screen. The cable network's long-term plan is to follow Miller with John McEnroe — probably in about three months — after an 8 p.m. newscast. […]
Since I don’t have HBO, I’ve never seen his regular show there. But, I’ve seen clips from his SNL days and he seems like an amusing guy. So, I’m not really sure what to expect of the show, but I’ll give it a try. “Dennis Miller” airs weeknights at 9/8c and midnight/11c.
Alright! Dennis Miller rocks.