Tab Energy — The Trucker Hat of Energy Drinks
Apparently, the hipsters within Coke Inc have come up with the wacky idea of releasing Tab as an energy drink. That’s right — Tab Energy:
Tab Energy, which Coke’s bottlers tasted in meetings last week in Atlanta, will come in skinny pink 10.5-ounce cans with the old Tab logo and “energy” in small yellow letters, according to materials from the meetings. The target market for the low-calorie drink, which does not taste like the original Tab, is young women. […]
I'm all for innovation, but this seems like a bit of a step backwards. Is this not the William Hung of energy drinks — a beverage marketed solely for its so-bad-it’s-goodbad factor? I mean, why can’t we get Tab with Splenda instead? Or, while we’re at it, how about Caffeine Free Tab with Splenda with Lime? I’d buy it (no, really).