Via MediaBistro’s Daily Media News Feed, Disney ousted Microsoft’s reputation in the media. These second-quarter results were derived by studying 60k news items:
Higher attendance at theme parks and stronger box office receipts from its newest films, “Finding Nemo” and “Pirates of the Caribbean: Curse of the Black Pearl,” helped catapult The Walt Disney Company to the top of Delahaye’s most recent Media Reputation Index, a quarterly assessment of how news coverage affects corporate reputation. […]
The second quarter results, which are based on an analysis of more than 60,000 news items, also found that technology was the strongest of all sectors, with Microsoft, IBM, Intel, Hewlett Packard, Cisco Systems and Dell claiming six of the top 20 spots. […]
I haven't been able to find the complete list online, but the article includes the top 10:
Second Quarter 2003 Media Reputation Index — Top Ten Companies:
- The Walt Disney Company
- Microsoft
- Intel
- Wal-Mart
- General Motors
- IBM
- Home Depot
- Coca-Cola
- Bank of America
- AOL Time Warner
Disturbingly enough, it resembles a list of Companies To Avoid. In particular, I wouldn’t touch Disney, Microsoft, nor GM with a ten-foot pole. And Disney, with its let’s-make-copyright-last-forever nonsense, is more evil than most.
In a HHOS?-esque moment, I’m wondering whether the other companies on the list should be avoided as well ;). Granted, I already avoid Intel and AOL, but that’s primarily because their competitors make superior products (not because they’re evil, per se). Likewise, I don’t drink Coke, but that’s just because they don’t have a Splenda-based soda yet (unlike Diet RC & Diet Rite).
Both Wal-Mart and Home Depot are large companies, to be sure, but they seem fairly normal to me. And, I’ve never been a Bank of America customer, so I can’t speak of them one way or another. And on the other hand, IBM actually appears to be one of the Good Guys(TM) these days, with its fight against SCO.
> In particular, I wouldn’t … GM with a ten-foot pole.
Fine – I’ll take your Alero
:)
Wal-Mart, AOL, and Bank of America fall into my very own evil empire list. Disney is bad, just not as actively so. GM, I don’t care one way or the other but I do think everyone should drive VWs.
Uhhh…yeah. :)
People point to Walmart and cry “anti-union”.
Unions enable disfavored people to live satisfactorly without addressing their disfavor. This way their family’s problems are never resolved. Without the union they would have to accept the heirarchy, their own inferiority.
Unions serve to empower.
Walmart is anti-union because they are good. They try to help people address and resolve their problems by creating an enviornment where there are fewer hurdles.
Media ridicule and lawsuits are creations to reinforce people’s belief that Walmart is evil in a subsegment of the industry dominated by the middle and lower classes.
Low-cost disfavored Chinese labor is utilized by corporate america to maximize margins. They all do it. Only WalMart gets fingered because they are the ones who help, and those who seek to create confusion in the marketplace want to eliminate the vast middle class who have a real chance and instead stick with lower classes who may not work otherwise. So they dirty him up while allowing the others to appear clean.
The coining of the term “Uncle Sam” was a clue alluding to this::Sam Walton’s WalMart is one of few saviors of the peasant class.