15 Trends in Logo Design

Zeldman points to this article on upcoming trends in logo design (that link points to an introduction while the list itself is on the second page). Most people probably remember the overuse of the swoosh from the late 90s, but most of the trends cited don't annoy me at all.

Though I recognize that many new logos have common themes, the only one that actually gets to me is the “slinky” — and that’s probably because it looks like a designer started with a swoosh and hit Ctrl-V a few too many times. And while the photo-logos are cute (I especially like that orange), I would be concerned with their reproducibility in black-and-white, such as via memo or fax.

My favorite of the categories may be the trend in punctuation (trend #11). But, that could just be the ASCII-art fan in me ;). And, of the punctuation logos, I quite like the one for Workplace Answers — the punctuation there is rather sneaky and I didn’t even notice it at first.

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